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After nine years in material handling sales in West Virginia and
North Carolina, John L. Middleton came to the decision that his
customers' challenges could be better solved using a variety of
material handling products rather than a "forklift truck fixes
all" approach.
In 1971, he incorporated Carolina Material Handling, Inc and began
representing an extensive lineup of nationally acclaimed material
handling suppliers as well as stocking a small selection of hand-trucks
in his home.
By 1973, the company had moved to a storefront on Spring Garden
Rd. in Greensboro to accommodate an ever increasing inventory including
a pickup mounted "Super Lift", drum handling items, winches,
dollies, platform trucks and a variety of industrial casters.
With an eye to facilitating company growth and expanding sales
territories, John Middleton brought on two partners: Joe Mehalick
in 1974 and John W. Nutty in 1976.
The need for space to house the growing inventory lead to the purchase
of a larger building in 1974 followed in 1987 by the purchase of
the adjacent building on Patterson Court, which houses the company
offices and warehouse. As the company has expanded its business
throughout the state, this central location near the crossroads
of Interstates 85 and 40 has been beneficial for quick
shipping of products and for customer accessibility.
Carolina Material Handling, Inc. has evolved from a few hand-trucks
and a dream to a complete dealership with over 5,000 material handling
products in stock; from one salesperson to a total of Ten experienced
material handling experts serving GA, NC, SC and VA; and
from offering simple material handling solutions to complete engineered
systems.
In over thirty years of business, change is inevitable. The
original partners have retired and John L. Middleton IV is now president
of the company. However, the reputation established by the
leadership through the years for prompt service, integrity, attention
to detail and providing quality products has left a legacy of respect
and loyalty.
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